Success does not happen by chance – businesses need to plan for it. Planning becomes even more important as businesses grow. Planning is critical not only to the business planning process, but also to functional areas like marketing and operations. This learning path is for leaders who want to sustainably grow their agribusinesses through better planning, marketing, and risk management. Learners will finish this learning path knowing how to assess their business and the market, how to develop SMART objectives, and how to reduce risk through a three-step process.